CDP (Customer Data Platform) Specialist - Hot Section Team

Are you a data-driven professional with a passion for transforming customer experiences through cutting-edge technology? Santanera, a leading hospitality and tourism innovator in Badung, Bali, is seeking a talented CDP (Customer Data Platform) Specialist to join our dynamic team. In this role, you'll be at the forefront of leveraging data to drive strategic decisions and enhance customer engagement. Santanera is known for its innovative approach to hospitality, and this position offers a unique opportunity to work with cutting-edge technologies in a vibrant, customer-centric environment.

As a CDP Specialist, you'll play a pivotal role in managing and optimizing our customer data platform. Your daily tasks will include data integration, segmentation, and analysis, ensuring that our data is accurate, up-to-date, and leveraged effectively. You'll work closely with cross-functional teams to develop and implement data strategies that align with our business goals. This role is perfect for someone who thrives in a fast-paced environment and is eager to make a tangible impact on customer experiences.

📋 Tanggung Jawab Pekerjaan

• Manage and optimize the CDP, ensuring data accuracy and integrity.
• Integrate and synchronize data from various sources, including CRM systems and marketing tools.
• Develop and implement data segmentation strategies to enhance customer targeting and personalization.
• Analyze customer data to identify trends and insights, supporting strategic decision-making.
• Collaborate with marketing, sales, and other departments to align data strategies with business objectives.
• Monitor and report on CDP performance, providing regular updates to stakeholders.
• Stay updated with industry trends and emerging technologies in data management.
• Ensure compliance with data privacy regulations and best practices.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Computer Science, Information Technology, or a related field.
• 3-5 years of experience in data management, particularly in CDP or similar roles.
• Proficient in SQL and data analysis tools such as Tableau or Power BI.
• Experience with CDP platforms like Salesforce CDP, Adobe Experience Platform, or similar.
• Strong understanding of data privacy and security best practices.
• Excellent communication and collaboration skills, with the ability to work effectively in a team.
• Problem-solving skills and a proactive approach to data management.
• Familiarity with hospitality or tourism industry data challenges is a plus.

🛠️ Keahlian

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